Tuesday, February 26, 2008

Melanie Potro Bridal Couture Bridal Shop in Clerkenwell London EC1

Melanie Potro Bridal Couture Bridal Shop in Clerkenwell London EC1 provides exclusive made-to-measure designer wedding dresses and bridal couture specialising in bridal corsetry and 1930s style wedding dresses.

Choosing a wedding dress should be an exciting and enjoyable journey. When you come to our studio in central London, you may already have a fully-formed idea of your dream wedding dress; or, you may have no preconceptions and wish to explore the many and varied options.

Once you have settled on a bridal design and we have completed our sketches, we will take your measurements. We will then make a "toile" (a dress made from cotton calico or a fabric similar to the one we use for your wedding dress) for the first fitting. We will only begin making the actual wedding dress when the "toile" fits perfectly and we have determined all important lines (e.g. neckline etc)

Many brides opt for a wedding dress from our current bridal wear collection. Occasionally, brides like to give their dress an individual twist - for example, by varying the colour, or choice of fabric and accessories.

Should you wish to bring your own dream dress to life, you should discuss your bridal design ideas with Melanie or one of her assistants before or at your first appointment. Ideally, you should bring along your sketches or anything else that has inspired you.

Bespoke wedding dresses range from £1200 to £2,800. Dresses from our collection range from £900 to £2500.

The price of a bespoke wedding dress is dependent upon several variables: the style and construction of the dress, the fabrics, the labour, and the degree of customisation. For example, if you want your dress partially embroidered, this will cost more. Certain materials such as beaded fabrics are also more difficult to handle and, correspondingly, more time and attention will be needed to make the dress.

Melanie's speciality - a lasting legacy of her work with renowned German costume makers Das Gewand, for the likes of the Bolshoi Theatre and Royal Opera House - is corsetry. Providing support and comfort for fuller figures and adding curves for boyish silhouettes, her corset gowns - and others with hidden corsets incorporated into the design, are created through a thorough knowledge of historical costume (always an interesting talking point) and the intricacies of manufacture involved.

Her collection, in particular the Siena, Amiens and Chaville gowns, echo this easy, glamorous mood. Fabrics flow as they skim over the body, the slim-fitting cut accentuating a woman's body - a seductive, feminine style that perfectly suits the modern bride, whose style sensibility draws her towards less-than-traditional white wedding conventions.
Melanie Potro Studio
53 33 - 35 St John's Square,
Clerkenwell
London EC1M 4DS
UK
Tel : 020 7490 8634

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